Sure, yes, you have a story about how your next door neighbor growing up was born on leap year which meant that you technically turned 21 before she did… …but how does that story pull your dream clients closer to trusting and working with you? Bull's eye.
It doesn’t. So which stories do?
Which stories, when told in a compelling way, get your readers to open the minds and hears to you? (BY THE WAY, I did have a neighbor who was born on leap year. Her name was Elva. I turned