You ever wish you had a copywriter tell you what to say in your marketing materials - and get 'em to convert?
Without having to sacrifice your personal voice, push people to sign up or waste months trying to figure out what to write?
Until you've mastered copy, you'll always be waiting for your big break.
Profit-rich, true-to-you words in your emails, website, offers, sales pages, and social media posts... that's what you should be sending out.
And this is no pipe-dream (you see other folks doing it). Nor is it a secret...
All the big names know the power of high-converting copy. That's why they invest heavily in copy and copywriters. And why you wish you could too.
Hi! I’m Jenn Mayers, conversion copywriter, and in 2014, I started out as a coach just like you...
Saw other people getting clients online and wanted that too. You see someone else living your dream, it’s confirmation you can do it too, right? That was me. And the more I learned about (and implemented) specific copywriting techniques, the more clients showed up at my doorstep.
Funny thing is - Some folks thought I had a hidden client-getting secret. Others had the cheek to call me lucky. But the truth is, it was my copy. Eventually, people caught on. Paying me to do for them what I was doing for myself.
Fast forward 6 years and I’ve collected a giant stack of time-saving templates, developed a slam-dunk set of writing chops, and have helped my clients generate over $14.1 million in sales and thousands of clients.
Some of the most gifted coaches and healers I've met have struggled to gain traction online for no other reason than that they didn't have the expert resources and support like "big names" do to translate their work into marketing materials that they're proud to put out into the world, knowing they'll convert.
So, I decided to do something about it —
Introducing...
Buy Now™️, the expert support your emails, website, social media posts, and sales pages have been begging for. And your shortcut to high-converting copy.
Designed to give you the tools, templates and confidence to dash out profit-rich copy that consistently inspires people to click, sign-up and *buy now*. For coaches with powerful gifts, pure intentions and big ambitions.
ATTRACT AWESOME CLIENTS
Want high-paying clients to approach you? Want big names referring their folks your way? Want to wake up to an inbox with cool invitations to go on podcasts, speak at events, and more? You’ll start attracting top-notch clients you absolutely love to work with.
STOP SPINNING YOUR WHEELS
Even for the most driven coaches, goals and projects get overwhelming. You’ll see how to work faster, with more ease, and oodles more creativity. And perhaps most importantly, you’ll have finished projects you’re proud of with your sanity INTACT.
MAKE WRITING SIMPLE (DARE I SAY EASY)
You didn’t get into coaching to write marketing materials... but now that you’re here and you see huge opportunity, it’s time to master your messaging skills. Discover what to write, when -- and how to get more results with your words.
STAND OUT ONLINE
A new age of business is here - clients are making wiser choices. They want to invest in a coach who aligns with their personal values and worldviews. You’ll see how to bring all that makes you unique online and be known for your transformational work.
Whether you’re brand new to coaching or you’ve been in business for years, Buy Now™️ will help you translate your transformational work into powerful, persuasive messaging that opens both hearts and wallets.
This is based on everything I’ve learned over the last 6 years as a conversion copywriter, writing millions of words for some of the leading voices in the coaching industry, each investing upwards of $50,000 to get my support.
These big vision folks didn't think twice about getting my expert eyes & brain on their copy. Here's what they have to say...
Sterling went from zero to 3,000 subscribers in a matter of weeks - and tripled his business in less than a year.
.png)
“Yo, Jenn changed one thing to my opt-in page. ONE THING. My Facebook ads started converting better, I added 3,000 people to my email list, and my team and I still have a calendar full of booked intro sessions. That one switch has made the entire year’s investment completely worth it. #GAINZ“
STERLING GRIFFIN
Year-long 1-1 client
Alina turned her online program into a highly lucrative business and now partners with the big fish she once learned from.
“Jenn is my #1 go-to copy expert. She doesn't just write HOT copy - she has a unique way of teaching copywriting that makes it super easy to follow and even easier to implement. I've generated hundreds of thousands of dollars using the copy that Jenn has helped me create.”
.png)
ALINA VINCENT
Year-long 1-1 client
Susan got laser-focused, shaved hours off her work week and re-ignited her passion for her coaching practice.
.png)
“Before working with Jenn, I was juggling way too much on my plate and had NO time. One of our deep dives resulted in 100 people showing up on my webinar, 50 sign-ups for my program, and over $50,000 in sales and upsells! I grew from $100,000 to $300,000 in a year. Working with Jenn in my business got me super focused. She showed me how to let go of things I don’t need to be doing, I got really clear on my best next steps and now I'm more passionate and enthusiastic about my coaching biz than ever before!”
SUSAN EPSTEIN
Mastermind client
Christian went from writing his own copy to hiring a full-time team of copywriters to do the work for him.
“If you have the chance to work with Jenn, you'll be glad you did. Our company grew its sales 450% in 3 years with her support. Strategy, copywriting and marketing -- Jenn is a great business mind.”
.png)
CHRISTIAN MICKELSEN
On-going contract & consulting
Gwyn owned her unique voice and learned how to write emails that fill her coaching programs for aspiring artists.
“Jenn!!! That intro session email we crafted on last month’s call about my dog’s birthday has generated over $60,000 in sales so far!! My artist program is full! I can hardly believe it!”
.png)
GYWN FOX
Mastermind client
Want to have your own big copy success story? Now you can...
Buy Now Mastermind arms you with 12-months of laser-focused attention, templates, and tools to turn your coaching vision into heart-stopping, high-converting copy.
Here’s what you get when you call dibs on one of the 12 spots inside:
(Yep, 12. Keeping it tight-knit so you, your business and your copy get all the hands-on support you need 😃)
You'll gain access to my secret arsenal of time-saving workflows, swipe-worthy templates and step-by-step processes so you can gift yourself (and your business) with the structure and ease it needs to get.things.done.now and grow. Plus, get advanced authority-building masterclass around storytelling, websites, professional bios, and more (*see below).
Twice a month we’ll come together on our Conversion Labs for real-time makeovers of your copy. Oh! And email support, you HAVE to check out the email support…!!!
Let’s have a closer look at what you get:
Ditch the lone-wolf writing silo. And get consistent, on-going expert eyes + brain on your marketing materials inside the 24 LIVE Conversion Labs
Watch as I bring clarity, power and precision to your copy while you rapidly develop your personal writing superpowers...
.png)
The value of feedback is undeniable. And watching a copywriter at work is THE #1 fastest way to learn how to craft strong, sales-pulling copy.
These twice-monthly, live-editing hot-seat sessions are designed to elevate the energy and clickability of your copy and send your writing superpowers into hyper-drive.
Watch how I think through, edit and transform ho-hum first drafts into profit-rich messaging dripping with my secret *conversion* magic…
You'll get inside my brain (woah, freaky!) and develop advanced copywriting skills, learning how to finesse + execute like your new favorite copywriting pro 😉
Submit your copy for review + watch as I:
-
Tighten up storylines
-
Fine tune calls to action
-
Write stronger headlines, program names, webinar titles, subject lines and more...
-
Rework "clunky" sections of copy so they're smooth like butta (and magnets to clients)
-
Map out email sequences
-
Layout websites, sales and opt-in pages
-
Explain exactly what's going through my mind as I write ← that’s the jackpot right there
-
Bring clarity, power and precision to your copy so you can too
People have paid upwards of $50,000 to get my eyes on their copy inside other business masterminds. The problem with that is, with 20+ people in the group, we couldn't guarantee they'd get their copy reviewed.
Here, only 12 people are allowed inside. You'll have a guaranteed hot-seat session each and every Lab. (And you won’t pay a college tuition to get it!)
This is about clicking 'send' with confidence. Get consistent, on-going expert copy support before you hit publish.
Get your hands on my private stash of tools, copy templates and best practices I use to quickly write jaw-dropping content every day of the week
Finally stop spending all day agonizing over what to say…
ACCESS TO MY PERSONAL
TEMPLATE-VAULT which includes...
-
Freebie templates
-
Social media posts
-
Bios (long and short)
-
Multiple sales page templates
-
DOZENS of email templates ( and always adding more!)
-
Opt-in page templates
-
Thank you page templates
-
Interview packet template
-
Testimonial templates
-
Team communication templates
-
Client communication templates ← Will save you frustration and communication breakdowns
This is about saving you time, freeing up your energy and making your writing faster & easier.
Swipe my promo maps, checklists and workflows to automate recurring tasks & systematize complicated ones...
-
Client onboarding process
-
Client offboarding process
-
Email writing workflow
-
Blog writing workflow
-
Setting up your launch calendar
-
New product launch workflow
-
Launch checklists
-
Webinar checklists
-
Social media checklists
-
Freebie funnel checklist
-
Editing checklists
As if that wasn't enough to make PayPal payment notifications flash before your mind's eyes...
With Buy Now, you also get 5 Advanced Authority-Building Masterclasses to boost your name recognition and launch your profits into the stratosphere - from brand voice to blockbuster offers
#1:Brand Voice & Personality Masterclass
CLIENT ALIGNMENT SKYROCKETS WITH A POWERFUL, UNIQUE VOICE
Inside this masterclass, you’ll finally see your voice for the asset it really is. Discover how to write your copy so it’s a genuine expression of your unique personality and ridiculously magnetic to your ideal clients (cuz personality overkill kills sales - so let’s create balance).
You’ll:
-
Get thought-provoking prompts to find a voice that’s genuine and totally unique to you
-
Uncover your most valuable differentiating traits
-
Discover the top 3 places to find your stickiest, most compelling messaging and swipe-worthy quotes to use in your copy
-
Find the exact words that resonate with your people
-
Set up your Co. Brand Voice Guide & Copy Bank - Stay true to your voice while fueling your creativity… and never start from scratch again
-
Type away with confidence without that mean inner critic still lingering over your shoulder
#2: Buy Now Launch Map Masterclass
MAKE YOUR AUDIENCE GO BONKERS FOR YOUR OFFERS
...And by “go bonkers for your offers” I mean whip out their credit cards and happily *buy now*. From idea to invite, during this masterclass, you'll have the complete rundown of how to come up with, map out, structure and write up high-selling offers.
You'll discover:
-
My 5-minute trick for coming up with blockbuster program titles
-
How to vet your program before you create it
-
How to craft mouth-watering program descriptions (module names, benefits, deliverables, etc.)
-
Simple ways to overcome objections before they come up
-
How to structure an irresistible offer
-
The hidden psychology of email sequences - why send what, when
-
And more...
#3: Website Masterclass
CREATE A POWERFUL FIRST IMPRESSION WITH YOUR 24/7 ONLINE SALES SUPERSTAR
As your online home, your website has to make a powerful, positive impact on potential clients. Or they’ll click away to someone else without thinking twice. Inside this masterclass, you’ll discover:
-
5 rules I follow religiously to build a site that creates an unforgettable first-impression
-
What to say on each page to get people to read them top to bottom
-
Secret design tricks to draw your visitors in and keep them captivated
-
What pages you need, which ones you absolutely do NOT
-
10 high-powered tweaks to drive up clicks and opt-ins
-
Why your About Page is hurting your conversions
-
The definitive answer to the question: should I put my rates on my website?
#4: Storytelling Masterclass
LAND MORE FANS, FOLLOWERS AND CLIENTS WITH STORIES THAT SELL
We ALL know stories sell. But how do you actually do it? Inside this masterclass, you’ll turn your real-life experiences into riveting, relatable narratives that inspire people to action. Discover...
-
How to choose the right story at the right time for the right result
-
Simple ways to transition from the story to the call to action
-
How to evoke emotion in your writing so people are moved to read everything you write
-
Unexpected shortcuts that fascinate your audience — and keep them captivated
-
Editing "tricks" that'll make people think storytelling is your superpower
-
How to invite people to your offers without feeling slime-y, hype-y or self-promote-y
-
Micro-storytelling: Simple social media posts that feel like fun, relatable shares that actually powerfully position you and your services
#5: Professional Bio & LinkedIn Profile Masterclass
PROUDLY PRESENT YOURSELF AS THE TRUST-WORTHY ALLY CLIENTS ARE LOOKING FOR
Inside this masterclass, you’ll finally see your voice for the asset it really is. Discover how to write your copy so it’s a genuine expression of your unique personality and ridiculously magnetic to your ideal clients (cuz personality overkill kills sales - so let’s create balance).
You’ll:
-
When to write your bio in 1st person or 3rd
-
The 3 things clients look for in a professional bio
-
How to craft a compelling bio story (knowing WHICH story is key!)
-
Simple ways to make your LinkedIn Profile stand out from "competitors"
-
What keywords to use inside your profile so more qualified clients can find you
-
And more...
Masterclasses will be released inside your private mastermind portal throughout the year starting with Brand Voice & Messaging.
Create your online authority-building assets at a pace that makes it possible.
Lee gained the confidence to share her powerful, unique voice and filled her group coaching programs.
"Before I started working with Jenn, I was hit or miss in communicating with the women I wanted to reach and inspire. She quickly set me up on a system that's easy and fun. Now I don't dread marketing and my tribe is engaged and growing! Jenn is a wise, delightful word magician."
.png)
LEE S. IRWIN
1-on-1 client
Buy Now is the only 12-month mastermind dedicated to giving coaches powerful, persuasive marketing materials -- and the on-going support needed to continuously captivate and convert dream clients into real-life paying ones.
Which means you're gonna get reeeal smart about putting your work out into the world.
Instead of piece-mealing together what you find in blog posts crossing your fingers things will work out, you'll have folks asking YOU how you make YOUR copy convert.
Plus, the secret vault of templates & workflows alone is worth its weight in gold. Imagine having automated systems for client on-boarding, off-boarding, social media posts... for landing powerful testimonials, fielding client inquiries and more. This is how you take things off your plate without needing a giant team in place.
Like I mentioned before, you're NOT paying a college-tuition sized investment, like the coaches before you did.
Buy Now is more than learning cool stuff and making you feel good (although those two things are guaranteed to happen).
This is about writing copy that connects to the heart, mind and soul of the people you want to coach. Then getting 👏it 👏out 👏in the world, converting. Together.
BUT PERHAPS YOU PREFER THE VIP TREATMENT?
The ONE answer that every *single* person replies when I ask them the question, “If you could wave a magic wand and have my support exactly the way you’d like it, what would that look like for you…”
Go VIP & Get Everything Inside Buy Now PLUS... 12-Months Unlimited Priority Email Support
(Yes, that's right. Your wish commeth trueth. I went back and forth on if I was going to offer this. It's just SO completely, ridiculously bonkers. So in order to make this work with my schedule and previous commitments, there is a significantly larger investment for this next level of support and attention. It won't be for everyone. But if you want it, you got it. I love ya.)
UNLIMITED EMAIL SUPPORT
Priority guidance and support, at your fingertips.
Most copy & marketing questions come up in the moment while you’re writing. Not on a scheduled call where you’re expected to have it all together. (Is it just me who blanks on those calls? Please don’t tell me it’s just me.) Well, unanswered questions no more! Not when you go VIP. You can ask me any question, any time.
Questions like:
-
“Should I use this subject line or this one?”
-
“Does this webinar title sound super enticing - and does it make sense with my offer?”
-
“I can’t figure out how to talk about my program on my sales page - what do you suggest?”
-
“I’m mapping out the order of my sales emails - can I run my sequence by you?”
-
“Hey, what do you suggest - this opt-in page or this one?”
Even questions unrelated to copy, but totally related to copy like:
-
“Help! I told my VA to set up the opt-in page for my freebie and it looks terrible. How do I direct and guide her to make it the design I want?”
-
“How should I layout my Instagram posts? What topics should I cover?”
-
“Does it make sense to have my partners promote this? Or should I wait until I have stats to show them? And if so, what stats should I be looking out for?”
-
“Eek! Someone just asked me to speak at their event! How do I prepare?”
Inside Buy Now VIP, you’re the priority in my inbox M-F, for a full 365 (minus holidays). I have never offered this level of support to anyone except my high-end 1-1 clients (there's only 1 of those per year).
You'll just shoot your Q’s over to me and I’ll answer them for ya’ ASAP. And if I can’t (because maybe they’re a little more intricate than a quick 10-15 minute reply), I’ll cover them in our Conversion Lab.
The VALUE of this kind of support...?
Well, a single VIP day with me is $4,000. So what's the value of having an expert "on-call" when you're in the middle of a launch? Or a fresh set of eyes on your webinar offer before you go live? Or when you want feedback on how to make your offer to your audience?
$10,000? 20,000? 50,000?
Guess it comes down to how much money you wanna make... But, ballpark figure?
Being a priority in my inbox = $20,000.
Total value of the VIP Treatment: $20,000
Total value of the VIP Treatment + Buy Now: $29,999
Stand Out, Attract Awesome Clients & Build A Thriving Business Online
Get the tools, templates and the year-long expert support you need to dash out profit-rich copy that consistently inspires people to click, sign-up and *buy now*
ONLY 12 SPOTS AVAILABLE
VIP Treatment
-
12 months of LIVE Conversion Labs - for real-time feedback on your copy
-
Private access to Jenn's personal copywriting templates for emails, social media posts, sales pages, and more...
-
13+ time-saving writing workflows & processes
-
5 Authority-Building Masterclasses released bi-monthly: Brand Voice & Messaging, Buy Now Launch Map, Website, Storytelling and Professional Bios
-
Unlimited Email Support - where you're the priority in Jenn's inbox each week
"I'm ready for lots of individual attention from Jenn."
Get the VIP 1-1 treatment
$15,000
(or 10x $1,599)
- OR -
Buy Now Only
-
12 months of LIVE Conversion Labs - for real-time feedback on your copy
-
Private access to Jenn's personal copywriting templates for emails, social media posts, sales pages, and more...
-
13+ time-saving writing workflows & processes
-
5 Authority-Building Masterclasses released each bi-monthly: Brand Voice & Messaging, Buy Now Launch Map, Website, Storytelling and Professional Bios
"I wanna start with group support first."
Go for just the mastermind
$9,999
(or 10x $1,099)
Now here's something ya didn't expect to see on a copywriting mastermind sneak peek...
Your words are your first and final way to differentiate yourself online AND your business needs more than great copy to thrive…
Think about it... If great copy was all you needed to grow your business, then you could do away with your email list, creating great programs, getting clients from your website, getting in front of your ideal audience on social media and providing exceptional customer experience.
NO copywriter worth their salt would tell you otherwise.
The best copy works *with* your strategies to draw in clients. It's what conveys trust and credibility. And ultimately gets and holds your reader’s attention so they read what you write.
Which is why Buy Now is so special...
ON TOP of getting my conversion brain working on your copy and dozens of time-saving templates (which is already above and beyond what most masterminds are able to promise), you’re also getting the strategy and assets your business needs to thrive online...
STEP 1:
Your Brand Voice Guide
STEP 2:
Your Irresistible Offer & The Buy Now Launch Map
STEP 3:
Your Wow-Worthy Website & Raving Email Readers
STEP 4:
Your Social Media Bios & Posts
Simone updated her website, started emailing her readers regular offers and filled her executive leadership mastermind.
"This is more than learning how to write marketing copy... It's crafting super fun stories that sizzle and highlight the message you want to make in this world. Not only have I learned how to write marketing copy from Jenn, I've dramatically increased my visibility... And I've got the paycheck to prove it."
.png)
SIMONE JANSSEN
Mastermind client
Here's what you’ll walk away with in addition to your high-converting copy when you chose either the VIP or Mastermind only option...
-
Your Co. Brand Voice Guide & Copy Bank - Stay true to your voice while fueling your creativity… and never start writing from scratch again
-
The "Buy Now Launch Map" so you know how to fill your programs, step-by-step (including which emails to send when - and what to put in them to inspire people to buy)
-
Your Wow-Worthy Website: get the definitive guide on how to turn website visitors into intro sessions and email subscribers
-
On-going inspiration and templates for easy-to-write, hard-to-ignore emails
-
Sales page templates & walkthroughs that make each section ridiculously simple to write
-
Hyper-engaging social media posts that feel like fun, relatable shares but powerfully position you and your services)
-
The know-how to map out mouth-watering offers (People have thrown their credit cards at me on stage because of the way I craft offers. Now you'll know exactly how I do it!
-
Easy workflows that streamline your systems and significantly reduce your working hours
-
Understanding of the science, psychology and art of copywriting (and how to apply this knowledge to make your marketing speak to the right person)
-
Clear direction on where and how to start writing
-
Rinse-and-repeat project-starters so you're never stuck staring at a blank google doc
-
Confidence in your own voice
-
Insider tricks to pack your copy full o' punch
-
A simple editing method so your copy comes out clear and concise
-
Good-hearted belief in yourself and your ability to turn followers into paying clients
Ready to stand out online - for all the best reasons?
Get the tools, templates and the year-long expert support you need to dash out profit-rich copy that consistently inspires people to click, sign-up and *buy now*
ONLY 12 SPOTS AVAILABLE
VIP Treatment
-
12 months of LIVE Conversion Labs - for real-time feedback on your copy
-
Private access to Jenn's personal copywriting templates for emails, social media posts, sales pages, and more...
-
13+ time-saving writing workflows & processes
-
5 Authority-Building Masterclasses released bi-monthly: Brand Voice & Messaging, Buy Now Launch Map, Website, Storytelling and Professional Bios
-
Unlimited Email Support - where you're the priority in Jenn's inbox each week
"I'm ready for lots of individual attention from Jenn."
Get the VIP 1-1 treatment
$15,000
(or 10x $1,599)
- OR -
Buy Now Only
-
12 months of LIVE Conversion Labs - for real-time feedback on your copy
-
Private access to Jenn's personal copywriting templates for emails, social media posts, sales pages, and more...
-
13+ time-saving writing workflows & processes
-
5 Authority-Building Masterclasses released each bi-monthly: Brand Voice & Messaging, Buy Now Launch Map, Website, Storytelling and Professional Bios
"I wanna start with group support first."
Go for just the mastermind
$9,999
(or 10x $1,099)