Mar 5, 20194 min5 Times J.K. Rowling Dropped Copywriting & Marketing Wisdom Like A Bloody Brilliant Wizard The whole world watched with wonder as 12-year-old, cupboard dwelling Harry Potter’s destiny changed forever with just a single letter… ...
Feb 17, 20171 minThe Difference Between Manipulation and Persuasion (& How To Use Persuasion To Help More People)Real talk: Most people think selling is manipulative. They think it’s sleazy and slimy and *gasp* BAD. And it’s holding those folks...